Monday, July 22, 2002

The CHimPs commercial uses two young chimpanzees dressed as motorcycle cops. For more information on performing apes, see Dr. Goodall Discusses Realities of Chimps in Advertising and Entertainment.

DIET DR. PEPPER "CHIMPS" COMMERCIAL

Consumers find Diet Coke ads flat
Mon Jul 22, 9:13 AM ET
Theresa Howard USA TODAY

...Diet Dr Pepper grew 2.8% in 2001 while regular Dr Pepper dipped 1.7%, according to AC Nielsen data. The company now is promoting diet with new ads that promise authentic Dr Pepper taste. The message: ''Diet Dr Pepper tastes more like the original.'' The ads spoof examples of new ideas inferior to the originals, including XGA (not PGA) Extreme Golf and a TV show CHimPs (rather than CHiPs)....