COMPANY'S SALES INCREASE AFTER CHIMPANZEE ADS ARE DROPPED

Tetley shows the strain after Tea Folk axed
Julia Day
Wednesday July 24, 2002

If only the people at Tetley had taken notice of the old adage, "If it ain't broke, don't fix it". After axing the Tetley Tea Folk from its ads after 28 years, sales have fallen dramatically....

Tetley's arch-rival PG Tips also axed its long-running chimp campaign for animated ads, but has fared much better from the change....