Wednesday, October 16, 2002

CHIMPANZEE KARAOKE

The Singing Machine Lights up Times Square
Story Filed: Wednesday, October 16, 2002 7:46 AM EST

COCONUT CREEK, Fla., Oct 16, 2002 (BUSINESS WIRE) -- The Singing Machine(R) Company (AMEX:SMD), America's leading seller of home karaoke machines, has joined the visual splendor and advertising mecca of Times Square with a 5,000 square foot dazzling billboard display of its top three products on the exterior of the international flagship, Toys "R" Us Times Square in New York City.

On perhaps one of the brightest blocks of the most heavily trafficked tourist areas in the country, 165 panels in hues of neon orange, green, and blue feature three of The Singing Machine's portable home KaraokeVision machines specifically geared towards music and music video lovers of all ages. The board illustrates a group of well-dressed chimps crooning into mics, crafting home videos and monkeying around with bigger-than-life Singing Machine karaoke products.

The scrolling billboard advertisement can be seen in rotation throughout the day through Nov. 3. "This is a bold step for The Singing Machine as we introduce our 2002 holiday line of home karaoke products," said John Klecha, president of The Singing Machine Company, "and there's no better place than Times Square or Toys `R' Us to launch a campaign of this magnitude." Adding that the "billboard kicks off the company's Fall 2002 advertising outreach which includes a national television campaign based on the concept of the singing monkeys," Klecha said the company "has built a strong reputation as the leader in home karaoke and is thrilled to be taking the category to a new level with aggressive outdoor advertising." ...

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