Tuesday, December 03, 2002

USING A CHIMPANZEE TO STIMULATE IDEAS

Be an innovative creator
A sense of fun is key to the success of a Santa Ana firm.
By JAN NORMAN The Orange County Register

Jim McCafferty has a dream company. He and his 28 employees sit around all day playing with toys. Sometimes the Lakers cheerleaders drop by. Other times, it's a chimpanzee....

McCafferty, who was a professional magician, helps ad agencies, toy companies and movie studios develop creative ideas and products....

JMP staff develops custom tools and exercises for the session. These activities must keep the momentum going, keep the work entertaining and fun. That's where the Laker girls and chimpanzee come in....