Sunday, January 26, 2003

Primatologist Jane Goodall says "Although it is possible to train animals using only kindness, reward and praise, this requires the kind of time and patience which simply are lacking in the fast-moving world of entertainment and advertising. Almost all trainers will admit that they beat their performers during training. In many cases the abuse is horrendous." Read more here. And animal welfarists on the set won't prevent or even see abuses that occur during pre-production training.

KEEP THE CHIMPANZEES OUT OF ADS

Smile! You're the stars of the Super ad Bowl
Bruce Horovitz USA TODAY

Some of the biggest stars of this year's Super Bowl won't be decked out in helmets and shoulder pads.

They may be wearing flea collars....

Fear of PETA is a key reason why most production companies keep an outside animal welfare specialist on the set -- often from the local Humane Society -- when filming ads with live animals.

But PETA officials insist they can be fans of animal ads, too. They mainly object to commercials featuring chimps or elephants, which PETA Vice President Lisa Lange claims typically suffer physical abuse or food deprivation to perform tricks on cue.

Animal trainers say that's hogwash. They say they encourage animals verbally and with food treats.

''We treat our animals well,'' says Steve Martin (not the actor), owner of one of Hollywood's most successful animal training operations, Steve Martin's Working Wildlife. ''It's all in the training.''...